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Kumud Ajmani's avatar

I remember the “Think Different” ad campaign… a positive consequence was that it changed the messaging of Apple, who was at the brink of bankruptcy at that time, in many people’s eyes… it is interesting how the perception of a word takes on largely negative connotations in a culture…in my native Hindi, it’s translation simply means ‘result’ - no negative conditioning is attached to it.

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Ian Haycroft's avatar

Thank you Gary. Wise advice...a consequence of your wisdom I think.🙂. I hope your health is improving Gary. Bless you mate.

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